Words That Land: The Art of Purposeful Communication

Most people think they're decent communicators. Claire Ashworth has spent twelve years coaching executives, and she has a different view. The gap between saying something and having it land is where careers stall, pitches fail, and feedback bounces off.

Words That Land covers the conversations that matter most in professional life: the presentation that needs to hold a room, the feedback that needs to change behavior, the negotiation that can't turn adversarial, and the difficult conversation you've been putting off. Each chapter gives you specific techniques you can use the same week you read it.

34 pages. A companion to The Clarity Method—better thinking and better communicating are two sides of the same coin.

What's inside:

• The one-thing test: how to find your message before you deliver it
• The first 90 seconds of any presentation (and why most people waste them)
• Writing emails that actually get read, using the BLUF method
• The SBI framework for feedback people can hear
• Listening techniques that most communication training ignores
• Negotiation without confrontation: anchoring, concessions, and walking away
• 12 quick wins you can implement this week

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